Persist in using its own brand, partners to lock a Japanese trading company
The trend of thermal underwear is getting weaker in China, and some thermal underwear companies have turned their eyes quietly to overseas markets.
Recently, Li Wei, chairman of Beijing Fibre Bird Clothing Co., Ltd., revealed to reporters that the partner of â€œFibril Birdâ€ thermal underwear in the Japanese market has been locked in as a Japanese trading company. At present, the two sides are approaching whether or not to use the original brand. Not surprisingly, there will be results around mid-October.
Because thermal underwear is China's original concept clothing product, it is still a blank in overseas markets. "Filbs"
Whether it can successfully enter the Japanese market has attracted wide attention both inside and outside the industry. According to Li Wei, the biggest obstacle in the negotiations was the use of brands. According to the â€œbranding practiceâ€ of Chinese apparel textiles exports, the Japanese demanded the use of their brands, and â€œFiligree Birdsâ€ insisted that they must use their own brands. At present, the Japanese trading company, although agreeing in principle to the conditions of "fibril birds," still needs to solicit opinions from retailers. Li Wei said that if the brand can not be retained, the company will give up entering the overseas market.
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