Lubricants in the Internet Age Open Online Marketing Model

The development of the network seems to have no signs of stoppage in this era and it is still moving fast. According to the data released by the China Internet Information Center, as of the end of December 2010, the total number of Internet users in China reached 457 million, the total number of mobile Internet users was 303 million, the number of websites was 1.91 million, the number of web pages reached 60 billion, and the network export bandwidth reached 1098G. At the end of September 2012, there were 1.5 billion mobile Internet users worldwide. Internet services based on information and transactions have become new growth points. Nowadays, the coverage of the Internet is more extensive, and the number of bonded groups is even larger. As a result, the huge market for the Internet has begun to attract the attention of the traditional industries, especially with the With the development of the Internet, e-commerce has also begun to rapidly enter the traditional industry. Various types of e-commerce companies have been established. Looking at the success of e-commerce in the traditional industry, more and more traditional industries have begun to co-define this market and have actively prepared. In order to be able to stand in the Internet market their own industry a place.

We all know that the biggest drawback of traditional industry development so far is the backwardness of the marketing model and the inability to meet the current market and customers. Therefore, the traditional industry must change in order to take the first step toward success in the mobile era. At this level, the lubricant industry has not circumvented the drawbacks of the marketing model. As a result, the development of the entire industry has remained flat and there has been no particularly good improvement. Lubricants are liquid lubricants used in various types of machinery to reduce friction and protect machinery and workpieces. They mainly act as lubricants, cooling, rust prevention, cleaning, sealing and buffering. Especially in the automotive industry, lubricating oil has the name of "engine blood", which shows the importance of lubricating oil. Now that the automotive industry is booming, the lubricating oil industry is naturally taking a higher level. In order to be more widely promoted, the lubricant industry has also begun to change the traditional marketing model, build its own industry network platform, and open up the road to online marketing.

Ms. Jing Xia, a well-known internet marketing expert, said in an interview with reporters: The biggest advantage of the Internet lies in its huge user base. Whoever makes full use of these group resources will seize the market first. In this network age, the traditional industries should actively prepare for the Internet, follow the pace of the times, seize business opportunities, and seize the market first. As far as the lubricating oil industry is concerned, it is widely used in the automotive industry. The development of the automotive industry has also driven the progress of the lubricating oil industry. However, in order to win more customers and markets, the lubricant industry took the lead in the Internet and took the line. The road to development not only taps into new marketing markets, but also enables brand building through word of mouth communications and attracts more potential customers.

The arrival of the “mobilization” sales era of the lubricant industry not only provides greater space for the development of its own industry, but also provides good reference for other good and traditional industries. I believe that in the future, there will be more In the Internet era, traditional industries have opened wider market space.

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